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F&B pre-accelerator. Section 6. Branding


Description
The purpose of the program is to create a project based on an invented product idea of a new f&b product for Generation Z.

Section 6. Branding. In this section, you'll describe your brand platform, come up with a name, and develop a package design concept.
Content
  • SECTION 6. BRANDING
  • What is branding?
  • Overview of competitor brands
  • Brand platform
  • Naming
  • Check the possibility of using invented names
  • Trademarks
  • Package design
  • Test #5. How to develop a brand?
  • Challenge #17.1. Develop a brand platform
  • Challenge #17.2. Create a brand moodboard
  • Challenge #18.1. Develop a name for your brand
  • Challenge #18.2. Check the ideas of the invented names
  • Challenge #19.1. Look for reference package designs
  • Challenge #19.2. Decide on the packaging
  • Challenge #19.3. Create a package design concept
  • Share your feedback
Completion rules
  • All units must be completed
Prerequisites
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