FoodAdvice → F&B pre-accelerator

F&B pre-accelerator. Section 3. Client


Description
The purpose of the program is to create a project based on an invented product idea of a new f&b product for Generation Z.

Section 3. Client. In this section you'll learn what in-depth interviews are and how they help to better understand the target audience of the product. You'll conduct a series of interviews, create a portrait of your product's ideal customer and describe their needs and problems.
Content
  • SECTION 3. CLIENT
  • Target audience
  • Surface and underlying needs
  • Problems or pains
  • Start with yourself
  • Challenge #3. Describe why you came up with that idea
  • Challenge #4. Describe the purchase and consumption situation
  • Find out what other people think
  • Test #1. What’s the most important in product creation?
  • Challenge #5. Сonduct an interview
  • Preparation for an interview
  • Beginning of an interview
  • Main part of an interview
  • Basic mistakes and recommendations
  • Finishing an interview
  • Test #2. How to conduct an interview?
  • Questions for the interview
  • Challenge #5.1. Review the questions in the "About the Respondent" section
  • Challenge #5.2. Review the questions in the "Choosing Competitive Products"
  • Challenge #5.3. Upload the interview records
  • Challenge #6. Draw conclusions from all the interviews conducted
  • Challenge #7. Describe the characteristics of your target audience
  • Portrait of an ideal customer
  • Challenge #8.1. Describe your ideal customer
  • Challenge #8.2. Create a mood-board of your ideal customer
  • Challenge #9. Describe the need of your ideal customer
  • Challenge #10. Formulate the problem of your ideal customer
  • Share your feedback
Completion rules
  • All units must be completed
Prerequisites